DAVID Sitsofe Tamakloe, the newly sworn-in President of the Private Newspapers and Online News Publishers Association of Ghana (PRINPAG), has pledged sweeping reforms to restore the visibility, credibility, and sustainability of Ghana’s private print and online media.
Delivering a passionate inaugural address, Mr. Tamakloe declared that “advertising is not charity; it is a value exchange,” promising to position PRINPAG members as professional partners, not beggars, in the media business ecosystem.
He decried the invisibility of many member newspapers and pledged strategic investments in digital tools and platforms to amplify their reach and influence.
Rejecting what he called “degrading chicken chain (Soli) handouts,” the PRINPAG president called on journalists to embrace dignity over sensationalism, professionalism over popularity.
THE NEW PRINPAG PRESIDENT, DAVID SITSOPE TAMAKLOE.
“We must raise the bar on professionalism. When we value ourselves, others will value us.”
To improve member welfare, Mr. Tamakloe announced the launch of the PRINPAG Foundation, a dedicated fund to support members and their families during times of need. He also unveiled his personal commitment to a “Path to Reading” initiative aimed at reviving a culture of reading among journalists and the wider public.
These bold initiatives will be anchored on four pillars: empowerment, advertisement growth, visibility, and integrity.
“This is not a one-man mission. If we unite behind these values, there is nothing we cannot achieve,” he concluded.
