The Chief Executive Officer of the Ghana Tourism Authority (GTA), Maame Efua Houadjeto, has become the first recipient of the newly launched Ghana Gold Pendant, a luxury accessory valued at GH¢150,000.
The symbolic presentation took place on Tuesday during a special media and sales soiree organized by MentraxOro Jewellery, the company behind the innovative product, at its East Legon office in Accra.
The event, which drew journalists, sales partners, and potential buyers, was designed to officially kick-start public sales of the Ghana Gold Pendant following its unveiling last month. Attendees were taken through the pendant’s craftsmanship, cultural symbolism, and its role in promoting Ghana’s tourism, arts, and heritage.
Pendant With National Identity
The Ghana Gold Pendant, made of pure Ghanaian gold, features the face of President John Mahama on the front and the Independence Arch at the back. It is encased with other luxury accessories and presented as a collector’s piece intended to celebrate Ghana’s culture and tourism.
Presenting the pendant to Ms. Houadjeto, the company’s Sales Manager Peridot Walterson and Public Relations Officer, Andre Mustapha Nii Okai Inusah, described it as “a generational treasure that captures Ghana’s story in gold.”
GTA CEO’s Reaction
Receiving the gift, the GTA boss expressed appreciation to MentraxOro for what she called a “bold and timely initiative.”
“This is a beautiful piece of art and heritage. The Ghana Tourism Authority is grateful to be part of this soiree. For many years, we have encouraged Ghanaians to tell our story in innovative ways, and MentraxOro has taken a major step in doing that through this product,” she said.
She however noted that since the pendant incorporates Ghana’s tourism symbols, the Authority will engage the company further to ensure appropriate collaborations and permissions moving forward.
A Statement of Luxury and Culture
MentraxOro explained that beyond being a luxury jewellery item, the pendant is a wearable emblem of Ghana’s heritage—crafted by local artisans and designed to appeal not only to Ghanaians at home but also to the diaspora.
“From the threads of Kente to the rhythm of our drums, Ghana’s story is unique. This pendant is an attempt to capture that identity in gold, something that owners can cherish and pass down for generations,” the company stated.
A New Market Beginning
With the official commencement of sales this week, MentraxOro is positioning the Ghana Gold Pendant as both a luxury lifestyle statement and a patriotic keepsake. The soiree provided media houses and sales partners with first-hand experience of the product, as well as tools to engage prospective buyers in Ghana and abroad.
For Ms. Houadjeto, receiving the first pendant is more than a personal honour—it represents the alignment of tourism, culture, and industry in projecting Ghana’s image to the world.
