Pay-TV giant MultiChoice Ghana, operators of DStv, has come under fire after releasing a statement rejecting recent calls by Ghana’s Minister of Communications, Digital Technology and Innovation, Hon. Samuel Nartey George, to slash subscription prices for Ghanaian users.
In a statement dated Sunday, August 3, 2025, MultiChoice expressed “regret” over what it described as the Minister’s critical posture, despite what the company says have been honest and ongoing engagements.
The company stated that it had made proposals to both the Minister and the National Communications Authority (NCA) for further discussions but refused to accept what it described as an “untenable” call to reduce prices, even with the recent strengthening of the Ghanaian cedi.
“It is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement read.
The refusal to implement lower prices has drawn backlash from subscribers already burdened by rising costs. Many Ghanaians, particularly in the middle- and low-income brackets, have long expressed frustration over what they view as unjustifiable charges from DStv, especially when compared to other African countries.
MultiChoice, which has operated in Ghana for over three decades, said it is committed to its employees and partners, warning that an unresolved impasse could have adverse implications for their livelihoods.
The company also stressed that it values subscribers and always strives to keep prices as low as possible, citing a “challenging competitive and macro-economic environment.” However, critics argue that DStv continues to hike prices without corresponding improvements in service delivery or content variety.
Hon. Samuel George, known for his outspokenness, had recently demanded a downward adjustment in subscription rates, citing the stronger performance of the cedi and the economic hardship faced by many Ghanaians.
DStv’s latest posture is being seen by many as tone-deaf, arrogant, and out of touch with the Ghanaian reality.
As tensions rise between the company and the Ministry, all eyes are now on the National Communications Authority to see what regulatory steps, if any, will be taken to address the impasse and protect Ghanaian consumers.
