The Minister for Communication, Digital Technology and Innovations, Hon. Samuel Nartey George (MP) has called on Multichoice Ghana to implement a 30% reduction in DSTV subscription prices, citing the significant appreciation of the Ghanaian cedi and growing public dissatisfaction with current rates.
During a meeting held today with a team from DSTV, led by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs, the Minister indicated that government’s mandate is to respond to the needs of Ghanaians, who have expressed frustration over high DSTV prices and outdated content offerings.
The Minister noted that, despite a 30% improvement in the cedi’s value over the past five months, DSTV prices have not reflected this positive economic shift.
He is therefore soliciting for a 30% price reduction to match the cedi’s appreciation and to pass on economic benefits to consumers. He stressed that, while Multichoice has introduced promotional packages, subscribers prefer a direct price cut over temporary offers.
Hon. Nartey George noted that feedback from public engagements has shown that many customers were dissatisfied with DSTV’s content, describing it as outdated except for Premier League football, and feel that the current pricing is not justified.
To address the concerns, he said Multichoice Ghana has until July 21 to formally respond to the government’s request. The Minister expects a concrete proposal by this date, allowing time for further engagement before the end of July.
Touching on the issues of piracy and regulatory compliance, the Minister expressed concern about the growing challenge of cross-border piracy, especially the use of unauthorized DSTV boxes from other countries. He noted that such practices have a negative impact on local service providers and government revenue.
Also at the meeting, the Minister advocated for the local Content component which he indicated will create jobs and increase revenue for Ghanaian film producers.
According to him, the government was working on a new broadcasting bill, with plans to gradually increase local content requirements on all platforms. The Minister highlighted the importance of supporting local production houses and job creation through these reforms.
Dr. Modimoeng acknowledged the government’s concerns and expressed appreciation for the opportunity to dialogue.
The team responded positively to the Hon. Minister’s request and agreed to feedback by the set date (21st of July), emphasizing the need to balance public interest with business sustainability.
He also reiterated that Multichoice was committed to intensifying efforts to combat piracy and to provide regular updates on progress.
The meeting underscored the government’s commitment to regulatory discipline, consumer protection, and the promotion of local content in Ghana’s broadcasting sector.
