The Member of Parliament for Gomoa Central, Kwame Asare Obeng, popularly known as A Plus, has called on the Ghana Gold Board to take advantage of the upcoming FIFA World Cup to promote Ghana’s gold products on the international stage.
In a post shared on social media on Tuesday, March 10, the outspoken lawmaker suggested that the global tournament offers a rare opportunity for Ghana to showcase its refined and finished gold jewellery to millions of viewers worldwide.
Addressing the Chief Executive Officer of the Gold Board, Sammy Gyamfi, A Plus questioned whether there were plans to market locally produced gold items during the tournament.
“Do you have plans of marketing Made-in-Ghana gold products at the World Cup?” he asked. “If not, then please query your head of marketing because GoldBod Jewelry must be very visible at the World Cup.”
According to him, large global events such as the World Cup provide a powerful platform to elevate national brands and attract international attention to locally produced goods.
“That is how you market a national product. That is how you turn Ghana’s gold products into a global brand,” he wrote, adding that GoldBod jewellery should be visible across host nations including Canada, the United States and Mexico.
The Gomoa Central MP stressed that Ghana must shift its focus from exporting raw materials to promoting value-added products. He argued that processing gold locally and branding it effectively could help create jobs and strengthen the country’s industrial base.
“If we truly want Ghana to move forward, we must begin to think beyond politics and support bold ideas that create jobs, build industries, and bring global attention to Ghanaian products,” he stated.
A Plus added that Ghana already possesses the natural resources and skilled workforce needed to succeed in the sector, but must demonstrate the determination to process and market its gold products internationally.
His comments come shortly after he defended GoldBod Jewellery’s involvement in the Women of Valour event held in London on March 7. The programme recognises women who have demonstrated exceptional courage and resilience.
The sponsorship sparked criticism online, with some critics questioning why a state-owned company would support an event linked to a personality seen as critical of the ruling National Democratic Congress.
However, GoldBod Jewellery later clarified that its participation in the event was limited to offering promotional discounts on its products to attendees.
A Plus maintained that such engagements are necessary to expand the reach of Ghanaian gold products and introduce them to new international markets. He described the initiative as a strategic effort to strengthen the global visibility of “Made-in-Ghana” gold.
