Former President of Ghana, John Agyekum Kufuor, has urged the creation of a pan-African media agency to promote African perspectives and reshape the global narrative about the continent.
Kufuor stressed the importance of African-led storytelling while peaking at the Broadcasting at the Crossroads forum hosted by the Africa Media Bureau in Accra on Friday, September 26,
“If the professional media people will find a way to establish a powerful media agency, say here in Accra, very African, to tell African stories, not just political, it could be economic, it could be social, it could be entertainment, it could be trade, it could be industry.
“I tell you, before you know it, the African in Nigeria, Nairobi, or South Africa, we would do better,” he said.
The former President also highlighted the challenges Africa faces in asserting its identity on the global stage.
“Poor Africa so far has tended to be defined from outside. We are seeking our identity,” Kufuor remarked.
“He pointed out that initiatives like AfCFTA remain largely symbolic without proper implementation, and questioned Africa’s presence in global digital platforms:; “We talk platforms. How many of the platforms are managed and driven by us?”
