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Nana Addo blows GHC3.5 million on publicity to market digital addressing app

Ghana Post blows GHC3.5 million on publicity to market digital addressing app

The system, said to have cost Ghana $2.5 million and designed by indigenous Ghanaian company Vokacom, will also pay tech giant Google $400,000 yearly for embedding the company’s online map into the digital addressing system.

Ghana Post GPS
Ghana Post has spent GHC3.5 million on publicity to market the launched digital property addressing system, it has been revealed.

The system, said to have cost Ghana $2.5 million and designed by indigenous Ghanaian company Vokacom, will also pay tech giant Google $400,000 yearly for embedding the company’s online map into the digital addressing system.

The cost of publicity was made known by the Managing Director of Ghana Post, James Kwofie, at a news conference on Friday.

“Publicity like I said, is GHc3.5 million, and there are very expensive firewalls, we can’t say how many, but that also cost a lot of money,” he said.

He added: “In terms of the cost, what is being paid for is the back-end solution, data analytics, hardware i.e. the firewalls and servers, Google license, marketing and publicity as well as technical support, and GHc1.7 million VAT which goes back to the government.

“Contrary to popular belief, Google charges when you use their systems for local purposes or commercial activities. The Google license fee at the moment is $400,000 per year – that is the enterprise package.”

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