Mixed reactions greet Davido’s new deal with Sony Music

By ROTIMI AGBANA

It is no longer news that David Adeleke, aka ‘Davido’, has been the talk of the town for sometime now. The HKN boss has taken his career a notch higher by signing a deal with Sony BMG Music. The 23-year-old millionaire announced this news himself on his twitter handle on Thursday.

He tweeted “to all those that doubted me, its a done deal! First African artist to sign a global record deal!! My story is just starting!! My mother is smiling in heaven right now!! Sony Music Entertainment!! Owo ti wole.” Davido sounds very elated about this new development in his musical career because the deal seems to be a promising one.

On the other hand, reactions have begun to trail his announcement. Some people are happy for the young and enterprising artiste while some feel very pessimistic about this development. Sesan Adeniji, publisher of Mystreetz Magazine seems to be very pessimistic about this deal.

Here is what he has to say about it “In this present moment, every news that is related to Davido will always make the headline. For Davido, any news that is far from his Baby Mama drama is a perfect distraction that is welcome and the news of his deal with Sony Music came at the perfect time. The announcement has been made and the 23-year-old star has just signed a lucrative deal with  Sony BMG Music  for a whooping $1 Million.

As much as this news continue to attract media frenzy, I, for one will not be joining this bandwagon without asking the nagging question, is this the real deal or the same Ol’ story?I won’t forget when P-square and some other Nigerian artistes came through with same news without proper details and information to backup their claims. Without throwing shades at any of these artistes, most of this deals have been sketchy. The media need to grow up, they need to stop jumping on news as if their whole life depends on it. They need to thoroughly investigate all this information to be able to feed their audience with adequate news.

In spite of what anyone thinks, 2016 may be a year of bumper harvest for Davido. But will this deal with Sony Music pay off? Let’s keep our fingers crossed.