Ghanaians must be investment conscious – Zenith Bank CEO

The Managing Director and Chief Executive Officer of Zenith Bank, Mr Daniel Asiedu has urged Ghanaians to tune their lifestyles to suit their income levels.

Speaking on the ‘Start Your Year Right’ segment on the Morning Starr Tuesday, Mr. Asiedu said it’s high time the Ghanaian youth had an entrepreneurial mindset and develop a saving culture.

According to him, times are hard and spending more than what you earn could soon land in perpetual debt.

Mr. Asiedu said “I believe when you suffer financially or in debt, it doesn’t glorify God.”

He added that people must have a personal budget and must be disciplined enough to control their expenditure so not to get into unnecessary debts.

“We need to appreciate the fact that times are hard and so we need to adopt strategies that would ensure that we are on top of our finances.

“The first thing we need to do is to make sure that we don’t spend anyhow…we need to be aware that resources are limited these days and so we need to do all that we can to develop investment consciousness,” Mr. Asiedu told the host Nii Arday Clegg .

Mr. Asiedu urged the youth to take advantage of the investments opportunities and take risk by venturing into them.

Below is Mr. Asiedu’s full interview on Morning Starr with Nii Arday Clegg.