FBNBank Ghana says it will focus on providing quality service that will ensure the strengthening of its position in the country’s banking landscape.
In an interaction with a section of the media, Mr Gbenga Odeyemi, Manager Director FBNBank, said the bank’s financial services knowledge and practices as well as a better understanding of customers would enable the bank to strive for a better way of delivering first-class service and experience.
The Bank, he said, aims at meeting the needs of the different stakeholders, especially the unbanked segment of the population, in order to provide value, meaning and opportunities for them.
He said the long-term vision of the bank was to be the leader in customer satisfaction through the delivery of efficient services and leveraging technology.
“We want to be the market leader, not only in terms of balance sheet, but customer satisfaction. We are in business because of customers,” he said.
Mr Odeyemi said FBNBank would leave no stone unturned to improve customers’ access to services through the introduction of new solution-based products and services for individuals and the business community.
He said the bank was interested in roping the unbanked population into the banking sector, adding that, the bank would deploy state of the art technologies.
Mr Odeyemi said the bank would provide an excellent product offering, especially in the digital space (online and mobile banking) as well as outstanding customer service.
On the Small and Medium Enterprises (SMEs) financing, he said the bank would use its rich experience to support the growth of the sector through the offer of advisory services and access to credit.
Mr Odeyemi said the bank would leverage on its track record of supporting SMEs in other regions in which it operates to fuel the sectors growth, adding that, the sector had the potential to promote economic development and growth.
“We have been in markets dominated by SMEs and we have spent time to come to appreciate SMEs. We are patient with them we would like to go on a journey with them so that we can keep good financials. Ghana’s case would not be different,” he said.
Mr. Odeyemi said apart from supporting SMEs, the bank was keen on contributing its quota to the growth of Ghana’s agriculture sector.
He said the bank was repositioning itself to support Ghana’s agriculture, in line with a new direction from the Bank of Ghana, aimed at enhancing the growth of the agricultural sector.
The bank currently has 18 branches and two agencies and was keen on increasing the number in future.
“With a combination of technology, mobile banking and vehicle banking and good interaction with them, we can make a difference in the way they approach. Obviously one also expects some changes from them in the way they do things,” he said.
The FBNBank Ghana emerges from an enviably rich heritage and banking tradition, which has shaped its business to become the clear leader across several markets in Africa and beyond.
Its parent bank, First Bank of Nigeria Limited boasts of an enduring business tradition that spans more than 120 years and has been enriched by the time-tested values of trust and excellence, backed by the latest technology and a diversity of well trained staff.
The bank’s footprints are visible across the world in Abu Dhabi, Beijing, DR Congo, Ghana, Guinea, Johannesburg, London, Nigeria, Paris, Senegal, Sierra Leone, and The Gambia.