The Food and Drugs Authority (FDA) has taken note of the excessive broadcasting of alcoholic beverage advertisements outside the time allocated as provided for in the FDA’s Food Advertisements Guidelines.
It is therefore urging the media, advertisers, manufacturers and importers of alcoholic beverages to adhere strictly to the restricted advertisements time, which is from 6:00 am to 8:00 pm.
According to James Lartey, the head of Communication of the Food and Drug Authority, during a media sensitization program in Koforidua over the weekend, alcohol is one of the most widely abused substances among the youth the world over and underage excessive drinking poses enormous public health and safety risks on the nation’s health care systems.
Hence the decision of the FDA to enforce the restricted time of airing advertisements of alcoholic beverages on radio and television, which is between 6:00am and 8:00pm and the enforcement took effect from 1st January 2018.
The restricted time for the advertisements of alcoholic beverages, including Live Presenter Mentions (LPMs) on radio and television is in accordance with the FDA’s guidelines for the Advertisements on Foods (Section 3.2.6) and specifically the requirements for advertisements of alcoholic beverages, which provides that “Radio and Television advertisements should not be aired between the hours of 6:00am and 8pm, he said.
The restrictions on the timing of the advertisement of alcoholic products is, therefore, a good public intervention which is aimed at protecting the health of the entire population; because as it were before the restriction, children get bombarded with pro-drinking messages whenever they turn on the radio and television stations, the existing media practices on alcohol advertisements failed to protect them, he noted.
He cited, for instance, countries such as France, Norway, Russia, Ukraine, Myanmar, Sri Lanka and Kenya as having banned alcohol advertisements on radio, television and billboards.
The Head of Cosmetics of FDA, Emmanuel Nkrumah, on his part, explained the effect of the abuse of Hydroquinone in cosmetics products on the skin, liver and the kidney just to mention but a few.
He, therefore, urged the public, especially our women, to desist from the act of
skin-bleaching, because reports from dermatologists indicate that the effect of the abuse is alarming.