BETTING IN GHANA MODERNIZED
Lottery is a highly patronized industry in Ghana. All around cities and towns lottery kiosks can be found. A few decades ago weekly lottery results used to be shown on national television. Its popularity still holds in recent times.
Sports betting, however has taken over traditional lotteries. The global market size has grown exponentially from USD 25billion in 2009 to USD 42billion in 2015. It is estimated to reach USD 56billion in 2018, according to www.statista.com.
The gross gambling yield (GGY) of the licensed and regulated global sports betting market was $58 billion in 2012, an increase of 19% from the 2007 market level of $48.7 billion. The regulated betting market is forecast to reach $70 billion in 2016, representing a 20% increase from the 2012 figure, according to the European Gaming and Betting Association (EGBA) report. ( http://www.egba.eu/facts-and-figures/studies/6-sports-betting-report/)
Land-based retail betting continues to be the most common form of betting medium used by consumers with alternative online betting platforms presently representing just over 30% of the total global position, a situation which is forecast to remain relatively stable to 2016. However from a global perspective, experts state that “while land-based lottery and casinos still dominate the gambling scene, online real-money gambling and betting are growing rapidly.
Global online gambling equated to $40 billion in GGY in 2013 (up 4.4% from $38.32 billion in 2012) and is forecast to reach $50 billion in 2017. Online sports betting accounted for nearly 50% of the overall global online gambling market figure for 2013, equating to around $19.3 billion.
Gross win from the global mobile device gambling market is expected to generate an increasing share of all interactive gambling reaching nearly 44% by 2018 (up from 18% in 2012) and representing around 5% of total gambling. This trend is driven by growth in smartphone and tablet penetration, increased device capability and the confidence of users.
It is believed that, excluding betting on horse racing, around 70-85% of the bets placed either through land-based or interactive platforms worldwide are on football. (Source: Global Betting and Gaming Consultants (GBGC
Gross gambling revenues in Africa posted their largest annual increase over the past five years, with bingo gross gambling revenues rising by 86%, sports betting by 19.3% and casino gambling by 10.5%.
In Ghana presently as many as 15 companies have invested to set up operations in the country. Their operations are legal and are regulated by the country’s Gaming Commission. They are so popular that, their branches outnumber those of the telecommunications and banking industries.
The latest betting company to set up shop in Ghana is the Betway Group. They are offering the Ghanaian market a new and innovative mobile/web based betting.
The goal of this new betting method is to simplify the experience of sports-betting fans who are looking to bet on football, both local and international.
This new platform will allow customers to place bets on upcoming fixtures from their computers, tablets or even their mobile phones. This will give fans the power to bet from anywhere, anytime and over any device. By making remote betting easy and simple to use, Betway is removing the need for betting fans to visit physical stores and bookmakers to place their bets.
To start using the Betway platform, players need only register on the Betway website at www.betway.com.gh. Once done, they’ll be able to use a number of mobile money providers (Tigo Cash Paybill: BETWAY / Airtel Paybill: BETWAY / MTN Mobile Money Paybill: BETWAY) to deposit money for all the bets they wish to pay. They will also be able to use these mobile money providers to withdraw any of their winnings.
About the Betway Group
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licenses in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Kenya and now Uganda. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway is experiencing its largest growth in sports betting, with its comprehensive sportsbook product offering customers a wide selection of both pre-game and in-play betting across a broad range of sports. The company has made a strong, targeted investment in both advertising and sports sponsorship.
Betway is the official principal sponsor of Premier League football club West Ham United, the UK Premier League Darts and the UK Snooker Championships. It was also title sponsor for last year’s world title boxing fight between Carl Froch and George Groves held at Wembley Stadium. To provide customers with additional expert insight into sports, Betway has partnered with a number of sports ambassadors including sports journalist Sarah Stirk and ex-England rugby player Mike Tindall.
Betway is a major sponsor in UK horseracing with its ‘flagship’ race, the Betway Queen Mother Champion Chase at the Cheltenham Festival. In January 2015, it also signed a wide-ranging deal to support four high-profile races in the Flat calendar: the Betway Lincoln Handicap at Doncaster, the Betway Chester Cup at Chester, and two contests at York, the Betway Yorkshire Cup and the Betway Great Voltigeur.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF).
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.